"We have put a lot of work in recent years toward winning over the U.S., " said Audi Chief Executive Rupert Stadler.

WSJ: Upstart Audi Pulls Up Alongside Luxury Kingpins

Yesterday, AUDI AG chairman Rupert Stadler gave his own keynote address at CES, driving out onto the stage at the Las Vegas Hilton in an Audi e-tron Spyder concept car, a hybrid vehicle with two electric motors and a twin-turbo V6 engine, capable of zooming from 0 to 60 in just 4.7 seconds.

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