Both parties colluded in the fuel-economy loophole that allowed the passenger "truck" boom that kept Detroit's head above water during the '90s.

WSJ: Obama's Car Puzzle

His job is to keep the automaker's head above water.

FORBES: GM's Profit Engine Faces Bumpy Road

Wal-Mart 's keeping its head above water by keeping prices and its international growth high.

FORBES: Wal-Mart Keeps Its Head Up

It's trying to keep your head above water.

NPR: Amid Meltdown, Retirement Ads Stay On Message