In fact, there's a scene in the movie where you see somebody playing the saw.

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Winnie was hoping the film would be a hit, not only because he is a devout Spider-Man fan, and it's a movie he has waited nearly his whole life to see, but also because its success could increase his net worth by several zeros.

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Russell Crowe brings his own considerable scowling integrity to Roberts, but in a gangster movie, it's the bad guy you come to see -- and here Denzel kills.

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And no matter how long it runs, it's advertising that nearly guarantees the audience will be back in theaters -- to see a new movie, and watch the movie trailers that precede it.

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Watch a movie from any European country these days, and you will usually see Canal Plus's name attached.

ECONOMIST: European Media: Flirtation and frustration | The