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Sales and marketing staff can be kept up to speed on potential opportunities in related markets.
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When Cirne started New Relic in 2008, he decided to run it with a far leaner sales and marketing staff.
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Baron agreed to handle all the marketing--not the company's forte--and by 2005 he had built a sales and marketing staff of 18, 10 of them devoted to drumming up mobile customers.
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The new company will be known as Dulas MHH Ltd, and is looking to employ new sales, marketing and technical staff.
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Each of the four companies also has a much larger sales, support and marketing staff, and more experience selling to the corporate world, than does Netscape.
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Crestron sells its products through a small army of 15, 000 independent partners and dealers tiny home-theater vendors to major home builders backed by an internal sales, customer-support and marketing staff in 57 offices spanning 45 countries.
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The balance of its staff are in sales, marketing and administration.
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Jobs in sales, marketing, distribution and artist management among the group's overall 5, 500 staff are likely to go.
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