During Q3 earnings, management outlined their efforts to tap the market by increasing the size of the sales force.

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And with cuts in the size of the sales force, cuts in author advances, and cuts in number of new authors, it looks fairly bleak for traditional publishing.

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It would double the size of HP's sales force and broaden its customer base, providing more potential clients for its services and consulting arms.

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On its face, these cuts, by themselves, represent a departure from one of McKinnell's central ideas: that size matters in a big way, allowing Pfizer to drown out rivals with its sales force, to outbid rivals for research, and to develop more drugs than the competition by virtue of having more chemists.

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