The marketing gimmicks fueled sales of 1 million cans the first year.

FORBES: Magazine Article

Flash sales are apparently the next big thing for car company marketing gimmicks.

FORBES: Flash Sales are the New Auto Marketing Stunts

The government has also backed away from pet gimmicks such as introducing a state monopoly on alcohol sales, or turning gold reserves into coins.

ECONOMIST: Boris Yeltsin��s dying influence

For the first time in decades the group is overhauling fundraising and staging attention-getting gimmicks in a bid to increase individual donations and lift sagging sales in its 1, 550 U.S. thrift shops.

FORBES: Charity Case