With Yesware, a sales person can choose to send relevant emails to the CRM system instead of typing information into the system.

FORBES: Yesware Boosts Sales Productivity, Financial Forecasts

In the traditional model, CRM is a system of record: it tracks customer information and contact history, manages the sales pipeline, and enables detailed analysis of sales performance and customer data.

FORBES: From Customer Management To Customer Engagement

In three months, the system was converted and could produce the information he had been so ardently looking for within sales.

FORBES: From Mail Room to Boardroom: A Star Executive's Strategy to Rise to the Top