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Beneath the boxy clothing of each lies a platform and power-train borrowed from one of Honda's more popular saloon cars.
ECONOMIST: The trouble with excellence
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SUVs' occupants are three times more likely to die from their vehicle rolling over than are the occupants of saloon cars.
ECONOMIST: America's favourite mode of transport is under attack
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Market research revealed that ageing baby boomers and their children were tired of boring, functional saloon cars no matter how clever their design.
ECONOMIST: The trouble with excellence
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Ford is bringing in slightly Americanised versions of saloon cars that have been successful in Europe, while GM plans to do the same with versions of its German-designed Opels.
ECONOMIST: A crowded car industry
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In the TV ad, Coulthard, who retired from racing in October after a spell in saloon cars, demonstrates to motorists that even the best drivers adjust their speed on country roads.
BBC: David Coulthard
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He campaigned hard for the cabbies of his home town who, after a long court battle, were forced to change their saloon cars back to traditional London black cabs at great cost.
BBC: Parmjit Singh Gill