• The school bus is the big yellow kind, exactly the same as the one Liz once rode to elementary school, in that faraway place, that faraway land known as rural Ohio.

    NEWYORKER: Playdate

  • To promote itself in reality life, online glasses retailer Warby Parker launched the Warby Parker Class Trip, an old yellow school bus retrofitted as a Warby Parker show room and taking a six-month cross-country road trip to nine cities.

    FORBES: Why Brand Experiences Matter

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