But Mary-Lou Galician, head of media analysis and criticism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and editor of The Handbook of Product Placement in the Mass Media, is not so sure its working.

FORBES: Magazine Article

Associate Professor Daniel Durbin teaches media, image management and rhetoric at the University of Southern California's Annenberg School for Communication.

NPR: Health Care Debate: Why So Much Yelling?

Also with us, Associate Professor Daniel Durbin, who teaches media, image management and rhetoric at the University of Southern California's Annenberg School for Communication.

NPR: Health Care Debate: Why So Much Yelling?