"It wasn't our schtick, " PepsiCo President and Chief Financial Officer Indra Nooyi says of the restaurant business.

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John Kerry might have had to drop his "Benedict Arnold CEO" schtick in the face of such good news.

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It's not schtick, which is why Jets owner Woody Johnson gives him a long leash, and why the pleas to be circumspect like Mr. Belichick have zero impact.

WSJ: New York Jets Back Up Their Talk

In contrast, Apple's ads have neatly-wrapped cutting attacks on Windows Vista in a humorous schtick that depicts the PC user as a fumbling fuddy-duddy and the Mac user as worldy, wise and hip.

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Abe Goldfarb, a Wadjet Eye regular who voices Batra, is also handed an intermittently amusing but slightly bewildering role as a Broadway-loving janitor, whose schtick rather gums up the works of the first major set of puzzles to be solved.

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