Also, excessive "screen scraping, " where computers ping an airline website repeatedly to extract information, strains the airline's website, American said.
Realestate.com.au, the leading Australian real estate site, uses Splunk to identify when massive screenscraping is underway by unscrupulous copyright violators.
Instead of screenscraping the hotel reservation system and calling it a mobile app, a system of engagement presented on a smartphone will know that a guest has entered the lobby for the first time and probably wants to check in.