For inspiration, McCann staffers could scroungeup, for example, a link to a recent long-form video produced for Nissan last fall as a promotion for Leaf.
"If you didn't have armor on a truck, you'd try to scrounge you up something to put in there, get some more metal between you and your outside, " Overcash says.
Not so for Tesla, which despite all that bickering up top has managed to scrounge together the funds to open up a shop in Chelsea in western Manhattan, a swanky area full of art galleries and the beret-clad people who frequent them.