Whereas SDCardAssociation worked with mobile handset manufacturers to develop the miniSD and microSD standards, Sony went it alone and missed its mobile opportunity.
When we first read the news about how the SDCardAssociation was introducing an even more mini version of miniSD called microSD we figured they were getting a little arrogant, that maybe they'd become drunk with the power that comes from being the SDCardAssociation.
The highest speed class available today, the UltimateXX meets standards set by the Secure Digital Association for next-level performance in SDcard technology.