Here's the recipe -- straight from the secret recipe file in Jason's avocado-shaped noggin.
There are many success stories of companies that have followed this secret recipe.
Now, with my secret recipe, I season the chicken first and then I use unflavored flour to bake it.
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Davenports Tea Room in Northwich was praised for its secret recipe scones, extensive range of loose leaf tea, decor and bone china cups.
There is no secret recipe for Krug champagne, the consistency of taste and quality in each bottle comes down to the family's palate and memory.
He shared with me his not-secret-recipe for content marketing success.
There is a widespread belief that China has found a secret recipe for growth which basically involves building lots of stuff - infrastructure, railways, airports, roads and the like.
Because this procedure, called compilation, is hard to reverse, firms can sell a program without revealing the instructions that underlie it rather as Coca-Cola can market soft drinks without giving away its secret recipe.
And there's one other big secret to this crust recipe: vodka, in equal proportion to the water.
While Mr. Conway keeps the exact technique a secret, he said this recipe will do. (It does.) He recommends using up the infusion within a year to avoid oxidation, though it's doubtful you'll have any left after a week.
Inside it, courtesy of his mystery companion, lay the recipe for the secret sauce.
Capellas' leaving may be construed as negative, but it's questionable whether he held the recipe to the secret sauce to make HP more competitive.
As the head of Google's antiwebspam team, he's rewriting the complex set of rules for ranking Web pages based on their relevance to a given query, which is the company's DNA, its single most important product and a trade secret more closely guarded than the recipe for Coke.
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