That long tail includes about a hundred databases of specialized information that the search engine is now working on indexing, such as the Security and Exchange Commission's online filings and the online collection of medical journals known as PubMed.

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White's personal information, including his Social Security number, cellphone number and address, was published online just moments after the exchange, in which he defended his company's support of the controversial -- and now-shelved -- Stop Online Piracy Act.

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