The seed treatment lowers the amount used 10 to 20 fold, decreasing the need for open spraying of the plant, a genuine sustainability benefit.

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According to analyses performed by seed companies, in the absence of neonicotinoid seed treatment, crop yields in Europe could fall, with significant negative impacts on the EU economy and jobs.

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Applied to the soil, sprayed on the crop or used as a seed treatment, they eventually reach the pollen and nectar, which is ingested by insects, discouraging pests from wrecking havoc on crops.

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Simon overcame Argentina's Juan Martin del Potro, who won last week's Rotterdam Open, 6-4 6-3 with the second seed needing treatment on a thigh injury.

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One of its properties, Calistoga Ranch, leverages not just the local waters but its Napa Valley location with its Vineyard Crush treatment, starring a grape-seed massage and tea bath.

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The fourth seed screamed in pain as she lost the first set and required medical treatment, returning with strapping around her right thigh.

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Dr. Kapoor said the large difference in costs between IMRT and seed implants was not a factor he and his colleagues took into account in their treatment decisions.

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