Some of the planners said the current situation isn't so bad, seen in perspective.

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Mr Chirac viewed the network as a way of getting France's perspective seen in a global TV news sector dominated by the BBC and the US channel CNN.

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Dr Lomborg argues that such losses, seen in a long-term perspective, do not matter much.

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"From a brand perspective Foursquare is still seen as a game in the eyes of many users and this may be seen as a move to add more credibility to its brand, " said Joe Ryrie, creative strategist at the Fig Tree Network.

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Travel time becomes an even bigger issue when boards want to be seen to take a global perspective, as is now fashionable: in such cases, they like to fly their board out to one of the organisation's more distant operations.

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Mike Fay has a perspective on Africa few people in the world can claim he's likely seen more of the continent first-hand than anyone in history.

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