For me, this self-denial approach would be more in keeping with your old, or early, Earth Day.

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She found something saintly and crazed in his undertaking, an element of self-denial, an element of penance.

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Ireland, meanwhile, is often cited as a country where public-sector workers have reacted to a sharp downturn with impressive self-denial.

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Here's an alternative hypothesis, one for the behavioral economists to look into: Maybe diet soda creates a psychological illusion of self-denial and thereby encourages gluttonous behavior.

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Or the monastery's founder, Saint John of the Ladder, whose call to self-denial and spiritual warfare has been a sort of manifesto for monks ever since?

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And people are more likely to break their own rules if they have spent the day resisting temptation: dieters often slip after a day of self-denial, for example.

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Google is also doing some amazing things like self-driving cars but increasingly is portrayed as evil incarnate having betrayed a dying Steve Jobs and apparently in denial about their actions.

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