Maj Bowman's family said he had been the "best possible son and brother" who "loved the Army and was very proud of the selfless work that he and his company were doing".

BBC: UK soldiers killed by rogue Afghan named by MoD

We asked you, the American public, to tell us about the heroes in your community, the folks who may not always get the recognition they deserve, but whose selfless work is making a real difference.

WHITEHOUSE: Our Top Stories

The Burns award recognises an individual or group who has saved, improved or enriched the lives of others, through personal self-sacrifice, selfless service or charitable work.

BBC: Pakistan death worker Khalil Dale on award shortlist

Announcing his death, Esper's son described him as a "selfless person" dedicated to his work.

BBC: George Esper: Fall of Saigon reporter dies at 79

And whenever I summon the courage to decisively act on this selfless conviction things always seem to work out.

FORBES: Selling My Company By Giving It Away

At the time there was worldwide admiration for the bravery of the "Fukushima 50" - the selfless workers who agreed to stay behind to work in the most dangerous parts of the complex.

BBC: How Tepco glossed over Fukushima's vulnerability

The campaign is about celebrating the people who do the work of caring for others and in a selfless manner.

FORBES: Johnson & Johnson Unveils New Corporate Branding Campaign

The most conspicuously selfless are the social insects, the ants, bees and wasps in which most individuals work tirelessly for the good of the colony and never reproduce themselves.

ECONOMIST: Bill Hamilton