North and South's unique selling proposition is that they, extraordinarily for a modern pop band, play instruments.

ECONOMIST: The last big thing

Cadillac, for one, might take issue with that--it has a 400hp, 5.7-liter V8 without any dome--but it's a selling proposition.

FORBES: Magazine Article

Selling proposition: Our gold is vaulted in Switzerland, not the sketchy places (New York, London and Toronto) used by the competition.

FORBES: Personal Finance

Having a good resume that profiles your Unique Selling Proposition (USP), or the great skills that are inherent in you, is a must as well as being prepared for the interview.

FORBES: The Main Reason You Won't Find a Job

Selling on price is a losing proposition, and once discounts are offered they can almost never be recouped.

FORBES: Are You An Outperformer ... Or An Underperformer?

How can you validate that the customers you envision selling to will respond to your value proposition?

FORBES: LeanLaunchLab: Online Tools For Focused, Nimble Startups

But at NetWorth, a networking equipment company, Floyd engineered one of the most successful initial public offerings of the early 1990s and left before Cisco Systems made selling me-too networking products a dicey proposition.

FORBES: Above the fray

No one is going to build solar without a PPA because selling that power into the market is a losing proposition.

FORBES: NextEra Energy CEO Predicts Wind Shakeout