New services like Postagram will send a postcard with a personalized photo and message, stamp it and stick it in the mail.

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In another example of her following, Phillips held a survey in 1987 asking readers to send a postcard or note -- anonymously if they wanted -- about whether they cheated on their mates.

CNN: STORY HIGHLIGHTS

Why send someone a generic postcard with a cheesy canned photo when you can break them off a 'card containing a set of your very own (but also cheesy) vacation photos?

ENGADGET: Snap&Send digital postcard

Or another month you send a different sized postcard.

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The site also lets you send a Loch Ness Monster e-mail postcard, buy a book on the legend and study the X-files-like Ness Files.

BBC: By Internet Correspondent Chris Nuttall