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For the public, the new tactics are not interesting and the message they send is nothing new.
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Cambridge Assessment, which runs three English exam boards, said its new tool would send a message that cheating is not tolerated.
BBC: New weapon in war against exam cheats
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Mr Blunkett said that the new system should send a message to the world that Britain is not open to abuse, and try to deter refugees at the notorious Sangatte camp near the French coast from risking the trip across.
BBC: A world on the move
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Breaux said he still hoped it would gain enough support to send a strong bipartisan message about the new tone in Washington.
CNN: House passes budget resolution as Democrats rail
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Unilever designed a Lipton Tea-branded new year's message to send to friends that was used by 130m Chinese, for example.
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Cuomo and Senate Republicans first extended the tax in a special session in December 2011 after promising in the 2010 elections to reject the measure as a job killer and a bad message for New York to send to employers.
WSJ: Tentative NY budget deal touches rich and poor
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When an adviser gets a new follower, he or she should send them a message after they do some research on that person.
WSJ: Using Twitter to Promote Practice, Win Clients
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And while "coding is the new Latin" may be a good message to send to parents and politicians, something a little sexier will be needed to convince school students that computer science is cool.
BBC: Coding - the new Latin
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But the government probably did want to send a message about cost and about its willingness to pay for costly new treatments.
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New services like Postagram will send a postcard with a personalized photo and message, stamp it and stick it in the mail.
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"Nokia has been focused on getting its new range of Windows Phone handsets out, and they may now want to send a message that they have some strong intellectual property - particularly as they have been in the business so long - and they are willing to assert it, " said Andrew Alton from Urquhart-Dykes and Lord.
BBC: Nokia Lumia 900