The NPS managers are very senior Marketing Heads in the Business, so they are empowered to make radical changes when needed.

FORBES: Connect

The people polled included chief financial officers, chief information officers, senior human resource managers, lawyers and executives in advertising and marketing.

FORBES: Careers

They report directly to the chief marketing officer and other senior executives and are expected to vie for a slice of the marketing budget alongside the company's other brand managers.

WSJ: Real Work for Future M.B.A.s