Through serialization, track and trace codes and mobile phone technology, they have come up with a highly scalable, easy to implement and deploy technology to authenticate drugs to help stop the flow of counterfeit drugs and ensure consumers are taking the real thing.

FORBES: PharmaSecure Uses Mobile Device And ID Codes To Take On Counterfeit Drug Problem

You know, the type for whom a new work is as much as event as it is a book, where multiple permutations in the form of hardcover, audio rights, the inevitable movie or TV show (and movie book editions), serialization and so on must be handled in parallel.

FORBES: A Few Minutes with Richard Nash of Small Demons