Even after Dell stabilized the website, reports were rampant of the site not recognizing certain servicetag numbers, or informing users incorrectly that their system wasn't eligible for the upgrade.
The search giant's recently unveiled (and much-criticised) social-networking service, Buzz, also allows users to tag messages with information about their location.
Fujistu spotted this gap, and created Wandant -- a sensor-laden neck tag for dogs complete with cloud-based service for tracking your pooch's wellbeing.