Nadal raced through a love service game and immediately set about doing what he had failed to manage in the previous game.

BBC: Brutal Nadal sweeps aside Murray

Someone else may have previously enjoyed something like badminton or would like to try something new so we might look at how they could set about doing that - everyone is different.

BBC: Image of Tony Blair rowing

David Cameron set about modernising the party with the sure touch of a man doing not just what he knows is expedient but also what he believes is right.

ECONOMIST: Bagehot

Hotz posted his announcement online and once again set about finding the part of the system that he could manipulate into doing what he wanted.

NEWYORKER: Machine Politics

This time last year I wrote an article for Advertising Age titled Return on Integrity Is the New Bottom Line for Marketers, that set out to answer a fundamental question about corporate social responsibility: What is doing the right thing really worth?

FORBES: What's Your Return on Integrity?

But there is a cultural component too, a set of assumptions employers make about married women, even ones who have supportive spouses doing their share of the housework or the daycare duty.

FORBES: Are Married Men Threatened by Women At Work?

The international rules known as Basel III, about levels of safe capital that need to be set aside, are one way of doing that.

BBC: Pounds and euros

"I found that people were not intimidated about playing it when they realized what it was doing and it wasn't set up like a conventional keyboard, " he says.

NPR: David Byrne Plays the Building