Willard Quine's early work was in the field of mathematical logic and set theory, the subject of half a dozen of his 23 books.
If that seems contradictory, it is not, because fuzzy set theory allows for the machine to be a machine and not a machine at the same time.
The set point theory of well-being appears to be wrong.
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Fifteen years ago, when Lord Lawson delivered the Mais lecture, he set out the theory on which his economic policy was based.
Under this scheme companies are in theory free to set prices for some new medicines when they are first licensed, but NICE sets significant hurdles for prices.
Intrinsic and extrinsic motivations are well established terms in the literature on the psychology of motivation, primarily from a set of theories called Self-Determination Theory, which was developed by Edward Deci and Richard Ryan at the University of Rochester.
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In theory, carmakers are rushing to set up assembly lines there for the sake of the domestic market, not exports.
Having started devolution rolling, this theory goes, Mr Blair has set in train changes that he can now do little to control.
Moffett set out years ago with a carefully constructed theory regarding deposition of sands in the Gulf of Mexico over many millions of years.
All were rooted in the same theory: If Amazon lets customers set the specs, it could conquer any number of consumer products and services.
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Meritocracy is impossible in theory or practice without social structures that set and enforce sportsmanlike rules of the game.
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But some seriously logical economic theory and empirical evidence suggest that this set of options is much too bleak.
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The theory, however, needs to be set beside a disconcerting fact.
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The Dow Industrial Average followed the Dow Transportation Average to new all time closing highs last week and both set new closing highs on Friday reconfirming a Dow Theory Buy Signal.
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This theory appears to explain Chao Lu, who set the current world record for pi recitation at 67, 890 digits in 2005, at age 23.
In theory, the voters approved a plan to set up an elected regional assembly that would assume many of the powers of the central government.
If this theory is correct, then we have a third set of culprits for the dismal state of the economy today.
Retail pricing is very much part of game theory and seeing this in the raw, rather than in simulated experiments, could be a very useful data set to mine to work out more about how such game theory applies in the real world.
In theory, there is much to love about a system set up that way.
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What does not help is that management theory about remuneration seems often to be based on a set of completely erroneous assumptions about human behaviour.
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In theory, if executive pay rose too high because it was set in a market dominated by cronyism (ie, a board of directors who are chums of the boss, who appointed them), then shouldn't a move to a system in which the board actually tries to get value for the shareholders' money result in lower pay?
One set of authors concluded that the reversal effect was inconsistent not only with utility theory but also with every existing theory of economic decision-making.
On one hand they are an alternative to shares, with a pre-decided fixed income and (in theory at least) returning the full principle back at the end of a set term.
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The worship of shareholder value began in 1976 when a journal article by Michael Jensen, "Theory of the Firm, " critiqued the prior system of managerial capitalism and set the stage for our modern era of capitalism, writes Martin.
According to this theory, reconstruction work on the theatre was behindhand, and gangsters were paid to set fire to the building to prevent a penalty being imposed.
Which leads to the trickle-up theory: couture, being about lasting luxury instead of fashion fads, doesn't set trends but rather picks them up by osmosis, and last March the ready-to-wear shows were full to the brim with furs, from Ann Demeulemeester's cave-woman wraps to Amanda Wakeley's ermine jumper to Fendi's furs-that-didn't-look-like-furs (they looked like hobo patchwork coats, chunky grandma jumpers, and velvet skirts).
For Neiman Marcus, the theory was that the partnership would let it capture the value-oriented shopper without having to set up its own outlet like Nordstrom Rack.
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Although they certainly knew that western tourists were using the road on which they had set their ambush, they did not appear to know in advance what their nationalities were, casting doubt on the theory that they were specifically going after Britons and Americans in retaliation for the recent air strikes on Iraq.
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