Hansen offers a method that in other contexts would have seemed reserved for the truly paranoid: use a separate browser to connect to secure sites, setting the browser to load directly to secure URLs rather than click through from an unprotected site.

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During a closed beta phase, invited early adopters help to stir interests and create wants for the product, in addition to populating the network with contents, setting tone for the budding community, providing functionality feedback, and load testing infrastructure.

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