Was this another "Etch-A-Sketch" moment, when Fehrnstrom suggested on CNN during the March primaries that the Romney campaign could change its tone and "shake it up and restart all over again" closer to the general election?
"You can kind of shake it up and restart all over again, " said campaign spokesman Eric Fehrnstrom, a comment seized upon by his rivals as evidence that Mr Romney was willing to change his position to get elected.
And once you get an outcome you like, you need to be willing to shake it up again and try something different.
He was brought in by NBC Universal Chief Executive Jeff Zucker with a mandate to shake up the status quo, and shake it up he has.
Usually it's no big deal -- you shake it off, wake up and move on.
"It's difficult when you are bottom of the league, it needed a shake-up and reorganisation, " said Williams.
And, yes, we pretty much do pick it up and shake it.
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It turns out the technology industry has a wealth of entrepreneurs in their twenties trying to shake things up, and finding success at it.
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T-Mobile wants to shake it up, do some innovation, and not be seen as a me-too network.
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Get up, shake it off, and go walk through the woods or walk around the perimeter of your office building until you feel calm again.
PLC, is betting that its move to 4G will allow it to shake up its pricing model and better secure and attract the most affluent data-hungry customers.
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From a strictly business perspective, it just makes sense to shake things up and sweep out the cobwebs.
And it will shake up just about every business on the planet.
But in a big shake up, the Nell just closed it and is launching a new concept this winter.
In the mid-90s, a former chief minister decided to shake up the state and join the IT boom revolutionising other parts of India.
If Ford wants to bring back the Taurus, it needs to follow its own example and reinvent the car from scratch to shake up the industry, the way it did with the original Taurus back in 1986.
We need a big shake-up to make it safe, cost-effective and easy to move your pension pot around.
Cadbury has attempted to secure the Orangina purchase, which was first rumoured in September, as part of a strategic shake-up which has seen it buy Snapple, Slush Puppie and Kraft Foods' sweets business.
It also requires an ability forcefully and credibly to shake things up, to challenge assumptions and to monitor and insist upon performance, even where that might erode one's popularity with subordinates.
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However, while software will undoubtedly continue to impact, it is hardware that is now taking its turn to shake up the industry and potentially change the working landscape for internet marketers and website owners around the world.
It can give you a sense of control, of purpose, it can shake up your perception of time, offer the space to expand cultural horizons and allow the kind of relaxed break everyone needs to refuel.
Sarazen's single hole victory over Percy Alliss came courtesy of a birdie two at the 15th, where his tee shot landed in the lap of a woman spectator and bounced back onto the green as she stood up to shake it off.
Likewise, while I find iOS 6 perfectly usable for daily use (especially for games and music), it hasn't seen enough of a shake-up to give Android loyalists many second thoughts.
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Andreessen Horowitz, founded by former entrepreneurs Marc Andreessen and Ben Horowitz, have aimed to shake up the venture industry, and judging at least by the interest from limited partners it is making headway.
John McCain is hoping that after two decades of elections dominated by aristocrats -- the first election in 28 years without a Bush or a Clinton on either ticket -- America is ready for a shake-up, but the establishment doesn't think an outsider could ever handle it -- and shouldn't be given the chance to try.
And it also gave encouragement to those policy makers who are still trying to shake up their once-admired, state-directed, command economies.
The cross-party committee said it believed the majority of claimants would be able to access the new system and the shake-up would help "ease the transition" from benefits to work.
It would be bold if Mayer went all out and made a mega-buy that would shake up the competitive landscape.
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