The company's catalog proclaims: "Tame your tummy and create an hourglass silhouette with Super Higher Power, our new comfortable yet powerful high-waisted hosiery shaper.... Now, you've got the power!"
The answer is that a combination of schooling and apprenticeship has proved a reliable supplier and shaper of the sort of labour German businesses need to make goods of high quality, even as similar jobs have disappeared in other rich economies.
My friends who study advertising as both a reflection and shaper of cultural norms would not disagree with my impression: We talk about the death of command and control leadership, and praise the rise of a new, more collaborative, breed of leader.