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The advertiser has two variableto contend with(1) the sheer number of eyeballs or ears that a particular advertising strategy will reach, and (2) within a set, the number of eyeballs and ears actually interested in the product being advertised.
FORBES: The Economics Of Online Privacy
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The sheer weight alone (5478 pounds) makes a Bentley easier to handle than a slimmer, leaner friskier sports car (3946 on the Ferrari FF).
FORBES: The Beautiful Cars of Summer: 2012 Bentley Continental GT
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That experience, of course, is not as unusual as the sheer number of board seats (a total of 39) that these six individuals occupy.
FORBES: , always gets a nod, as do Stanley O'Neal
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His first feature, the 1983 erotic vampire mood piece "The Hunger, " ended up a relative anomaly (except in sheer style) to such high-octane thrill machines as "Top Gun" (1986), "Revenge" (1990), "The Last Boy Scout" (1991), "True Romance" (1993), "Crimson Tide" (1995), "Enemy of the State" (1998), "Man on Fire" (2004), "Domino" (2005), "The Taking of Pelham 1 2 3" (2009) and "Unstoppable" (2010).
CNN: Scott made tense films for jittery times
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Ms. NICOLE ANDREWS (FEMA): From impacts on local infrastructure, sheer magnitude of making available a mobile home site, a piece of land where we can do this kind of construction to, you know, the simple fact of just not wanting hurricane evacuees in your backyard.
NPR: Congress, FEMA Try to Free Up Stockpile of Trailers
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The major obstacles to broadband adoption identified by the FCC were noted as cost, computer illiteracy, and a sheer lack of awareness about the benefits the web offers (outside of cute kitties).
ENGADGET: FCC will consider 'free or very low cost wireless broadband' service
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If you want to buck the trend and go with tradition, a reasonably priced ARPG with this many character options would be a huge hit (if the rest of the game was good) and the sheer number of classes to choose from would greatly improve replay value.
FORBES: Move up http://i.forbesimg.com t Move down
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But, as Pogue points out, if you're the target customer for these a bird-watcher (or maybe a trainspotter?) image quality matters less than just the sheer ability to capture what you're seeing in real-time.
ENGADGET: The Pipeline: Props to Circuits, Mossberg on ultralights, Wildstrom on the PSP