The inextricable shift to digital marketing channels by both consumers and marketers will continue to drive the need for data-driven, personalized marketing platforms like Neolane.

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The car companies briefly threatened to set up a rival motor-racing competition, but relented after Kirch promised to keep the races on free television, and not shift them to its pay channels.

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Using this and the shift to more focus on digital channels allows us to do more two-way engagement and deliver more personal, differentiated experiences.

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YouTube's shift into premium paid-for channels raises the stakes in the fast-evolving online video sector, which is beginning to resemble the early days of cable television before it grew into a multibillion-dollar business.

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Part of this shift toward storytelling, as Scott explains, comes from the atomization of information channels.

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How about eight-window simultaneous multi-display, an Opera-based web browser, DLNA, and a 3TB hard disk drive, 2TB for "time-shift" recording recording up to 26 hours of programs, up to eight channels simultaneously.

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It was the start of a shift, with high-end designers not only going online, but actually opening up social media channels to talk with their customers.

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