But the sense of uncertainty surrounding it is sending shivers through the financial markets.
The troupe continued to receive sponsorhip, but the labelling sent shivers down many spines.
The very thought of an open-world tweedpunk game sends shivers down my spine, quite frankly.
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But there are those that give you shivers, knowing something ominous is just around the corner.
The Northern Ireland Court of Appeal quashed that judgment this year after Shivers challenged the trial verdict.
So there Bernanke sits and shivers, caught between an inflation rock and a housing hard place, paralyzed.
Shivers, who maintained his innocence, appeared by prison video link to hear the outcome of his appeal.
Shivers had been convicted of the murders last year and ordered to serve at least 25 years in jail.
Could Lib Dem leader Sir Menzies Campbell be attempting to send shivers down the spines of his frontbench team?
The prosecution claimed that their evidence against Shivers was both "persuasive and cogent".
Last February, Shivers was ordered to serve a minimum 25 years in prison for his part in the killings.
BBC: Real IRA murders: Brian Shivers faces Massereene retrial
This verdict sent shivers down the backs of everyone in the sandwich generation.
Mr Duffy and Mr Shivers will also face six counts of attempted murder.
Prosecutors said Shivers' DNA was found on matchsticks and a mobile phone found in and around an abandoned getaway car.
Shivers also was acquitted of attempting to kill four other soldiers and two pizza delivery men and torching a getaway car.
Now tablet makers (like Apple) are demonstrating a better way of working remotely, sending shivers down the valuation spine of Microsoft.
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The flip-flopping sent shivers through the world markets, ratcheted up fears Europe's bailout program would fail and left Papandreou politically damaged.
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Brian Shivers had been accused of killing Patrick Azimkar, 21, and Mark Quinsey, 23, two English soldiers gunned down outside Massereene Barracks.
The market will shrug off the mid-April shivers and resume its climb.
East Goscote snow warden Nick Shivers grits paths in the village and has got through about two-and-a-half tonnes of salt this winter.
Crown barrister Terence Mooney said Shivers still had a case to answer.
BBC: Real IRA murders: Brian Shivers faces Massereene retrial
But the latest shivers making their way through the economy could very well change how much that is, at least in some places.
Even so, it is now in the rebels' sights and that will be enough to send shivers through capitals from Damascus to Washington.
Colin Duffy and Brian Shivers deny murdering Sappers Patrick Azimkar, 21, from London and Mark Quinsey, 23, from Birmingham, at Massereene Army base.
You buy an exposure to a wide assortment of dubious currencies--rubles, pesos or whatever would send shivers down the spine of a Swiss banker.
At once, a hail of projectiles falls upon the condemned woman, who, since she has been gagged, shivers under their impact without a cry.
Colin Duffy, 43, from Lurgan and Brian Shivers, 45, from Magherafelt will stand trial for the murders of Sappers Patrick Azimkar and Mark Quinsey.
But threats to close the Strait of Hormuz, through which roughly a quarter of the world's oil supplies passes, send shivers through oil markets.
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You love how she shivers when you bite, how she fights you with those arms that are so skinny they belong on an after-school special.
Insurers may be healthy today, but even the toughest among them shivers at the thought of attacks that could make hurricanes look like child's play.
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