Four footwear designs - made from the likes of Christian Louboutins, Nike Airs, Hunter Wellingtons and a classic Brogue men's shoe -- replete with a fully functional phone embedded in the sole.

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The story of how Nike co-founder Bill Bowerman developed a running shoe sole from a waffle maker has become a minor legend.

FORBES: Magazine Article

Attendees in Shanghai included a production executive at Nike's close-by Suzhou Sports subsidiary, which makes the rigid plastic support of its shoe's sole using Huntsman's diphenylmethane diisocyanate, or MDI.

FORBES: Magazine Article

Attendees in Shanghai included a production executive at Nike (nyse: NKE - news - people )'s close-by Suzhou Sports subsidiary, which makes the rigid plastic support of its shoe's sole using Huntsman's diphenylmethane diisocyanate, or MDI.

FORBES: The Right Chemistry

Whereas a conventional shoe, like a Nike Air, is built for heel-striking when you run, barefoot throw you onto your sole.

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