On a shoe string, Mary Kay Ash did it, Debbie Fields did it, I did it, and you can too.

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"It has been entirely done on a shoe string, " Mr Lewis said, describing it as a significant extension of existing academic research nonetheless.

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Beam, Inc. muscled into the Irish whiskey market last year with a 73 million euro acquisition of the celebrated independent Cooley Distillery, a start up on a shoe string some 20 years ago.

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That has left Jones to assemble a squad on a comparative shoe-string budget, making their march to the Cup final all the more impressive.

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All this was done on a shoe-string budget, with casts and crews that volunteered their time, and the team made very little money from the show.

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