In order to receive discounts on groceries, I shop at the supermarket using a loyalty card.

FORBES: Individualized Coupons Aid Price Discrimination

At present, some people in Machynlleth travel 18 miles (28.9km) to shop at a supermarket in Aberystwyth, even though the town has smaller food stores.

BBC: Machynlleth Tesco store plans 'withdrawn'

In India, consumers who shop at these stores aren't looking for the usual supermarket experience.

CNN: STORY HIGHLIGHTS

Customers come from a 20-mile radius to shop at Whole Foods, compared with just 2 miles for the typical supermarket.

FORBES: Magazine Article