Regardless how we are predisposed to answer these questions, there are inescapable facts in both the short- and long-term growth figures.

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At Berkeley-Haas, Johnson and his team used both a long essay and a number of short answer questions that were designed to give each candidate the opportunity to give us a sense of what was important to them, why business school was the next step, and how they would fit with the culture and program.

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