And it's an extremely shortsegment within an eternally long natural cyclic pattern of change that continues to occur independent of our presence or approval.
"US Airway (currently) loses money on that shortsegment, but if they can carry that passenger to another major hub or fly them internationally, they capture that incremental revenue, " says Vaughn Cordle, an airline analyst and co-founder of Ionosphere Capital.
The company is continuing to focus on its oral care segment over other categories such as home care and personal care, although this may hurt it short-term sales growth.