Other hopefuls include the DreamWorks releases Megamind, Shrek Forever After and How to Train Your Dragon.
Shrek Forever After and How to Train Your Dragon are already ranked seventh and eighth, respectively.
It smelled an awful lot like just another way to extend the never-ending Shrek franchise.
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No one's expecting this to live up to what "Shrek" or "Shrek 2" did.
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This is not a Shrek fairy tale, but something much deeper and more gripping.
Hollywood films, including Dreamwork's animation film "Shrek" and "Moulin Rouge, " lost out on the awards' front.
DreamWorks Animation ( DWA - news - people ) a franchise with Shrek-like potential.
While the Toy Story franchise grew larger and made more money with each sequel, Shrek has been tumbling.
The exterior of Excalibur Hotel and Casino looks like the fictional city of Duloc from Shrek.
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Actually, now that I think about it, this bridge is starting to remind me of the scene from Shrek.
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The film shows the origins of the Puss character from the Shrek movies.
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Up next: a silver-screen adaptation of Jodi Picoult's best-selling novel My Sister's Keeper and a fourth installment of Shrek.
"It's a surprise, " said the playwright, who is currently working on a stage adaptation of the children's movie Shrek.
The system, which combines light, colour and rendering in one, was used in the likes of Shrek and Madagascar.
DreamWorks bring with it successful franchises like Shrek (which may be done for now), Madagascar and Kung Fu Panda.
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The sequel sees Myers and Diaz reprising their roles of the green ogre Shrek and his sweetheart, Princess Fiona.
One thing you can certainly say for it, Puss in Boots learned from the many mistakes of the Shrek franchise.
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DreamWorks was struggling then, with only the Shrek franchise throwing off real money. 3-D might offer a flood of new revenue.
The collaborative platform is already being used for films Shrek 2, due out in May, and Shark Tale, expected this fall.
That added two big holiday flicks, Paramount's "Transformers" and DreamWorks Animation's "Shrek the Third, " to the list of HD DVD exclusives.
Although for the desperate, " Shrek the Halls" was available on ABC.
But even Shrek Forever After was expectedly trounced by Toy Story 3.
Shrek the Third scored a 41 out of 100 on Rotten Tomatoes.
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The company noted that transactions tied to Shrek Happy Meals boosted sales.
He has enjoyed cameos in "Ocean's Twelve" and "Ocean's Thirteen" as well as voicing the character of Monsieur Hood in the "Shrek" cartoon.
"When we do have free time to see a good fiction movie, we'll probably pick 'Shrek, ' " said White House Communications Director Dan Bartlett.
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But this year the only other kid-friendly movie on the horizon is Shrek Forever After (also from DreamWorks Animation) which hits theaters this weekend.
And taking a feather from the Shrek cap, lots of fairy tale characters from Humpty Dumpty to Jack and Jill to the Golden Goose.
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Between Shrek, Kung Fu Panda, Madagascar, and the aforementioned How to Train Your Dragon, the company has given birth to a number of successful franchises.
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