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No one's expecting this to live up to what "Shrek" or "Shrek 2" did.
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The collaborative platform is already being used for films Shrek 2, due out in May, and Shark Tale, expected this fall.
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Paul Rademacher, a programmer at film studio DreamWorks SKG, was looking for an apartment and, when he was not rendering Shrek 2, figuring out how Google Maps worked.
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The door is open for a relative newbie to get their own Shrek 2 moment, whereby a sequel to their break-out original completely explodes at the box office.
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She performed as the opening act on Sarah McLachlan's "Afterglow" tour, and she shared the vocal work with David Bowie on a cover of his hit song "Changes" for the "Shrek 2" movie soundtrack.
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Since Burger King nabbed merchandising deals with two of the most popular movies of the summer, Shrek 2 and Spider-Man 2, same-store sales have been strong, with those in U.S. franchises up 11.8% in June.
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