DreamWorks was struggling then, with only the Shrek franchise throwing off real money. 3-D might offer a flood of new revenue.

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But even Shrek Forever After was expectedly trounced by Toy Story 3.

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The technology helped push Toy Story 3, Despicable Me, How to Train Your Dragon, Shrek Forever After and Tangled into the top 10 highest-grossing films of 2010.

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