The technology helped push Toy Story 3, Despicable Me, How to Train Your Dragon, ShrekForeverAfter and Tangled into the top 10 highest-grossing films of 2010.
ShrekForeverAfter, the fourth installment would be the largest launch of an animated film showing at around 9, 500 screens, a record number of which were 3D and IMAX showings which command premium pricing.