While it started out as an ad network, it might be better seen today as a so-called demand-side platform, or DSP.
The announcement comes just a few weeks after AOL debuted an advertiser-oriented tech platform, known as a demand side platform, or DSP.
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The company essentially acts as a specialized Supply Side Platform.
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OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.
Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.
After we got down to the Plaza level you were directed out to either Liberty Street (and probably death because that's where the building collapsed) or towards the E train on the other side of the platform.
He was singing and sobbing and carrying on, out of his tree with alcohol, and then, when he was standing pissing off the side of the platform, I crept along and gave him a gigantic shove and he really was out of his tree.
He thinks banks might run Waratek side by side with its existing platform for a few months and then make the transition.
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Former Manchester United forward Campbell demonstrated as much with the quickest goal in the Premier League this season, providing his struggling side with the perfect platform, from which Bent could later emphatically hammer home the point.
Opening the innings with skipper Strauss, the Surrey batsman demonstrated a temperament beyond his limited international experience to provide the home side with the perfect platform on which to amass an impressive total in a rain-reduced game at Chester-le-Street.
Two of these devices will eventually be placed side by side inside a larger stationary platform with guard rails around it.
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If you expected Nokia to just kick its waning S60 5th OS to the curb in 2010 after positive reaction to the Linux side of its dual-platform smartphone strategy, well, it ain't gonna happen.
Mario Monti, who led Italy in a technocratic role after Berlusconi resigned under pressure in November 2011, did not win enough support in the February elections to bolster either side, and his austerity platform is not seen as a draw for support.
Side Events were established as a platform for observer organizations to highlight diverse climate change issues at UNFCCC conferences.
On the advisor side, they get the same platform benefits, although in many cases they will create their own portfolios for use by themselves for their clients.
And so on the platform and the infrastructure side, we are able to offer to customers the ability to provide the software in a much more standardized configuration, as well as resources to scale up and down on demand.
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And Lineen believes the fixture against the side renamed Irish Wolfhounds provides the perfect platform for players on the periphery the main squad to prove a timely point.
The exhibition provides a very strong platform to expose the positive side of culture and progress in Afghanistan through the strong and active presence of Afghan women working in the public eye, sometimes at great threat to themselves.
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Jones booted the Dragons into a six-point lead soon after but with Gloucester's powerhouse pack, led by former Newport favourite Peter Buxton, causing the home side problems in the set-pieces the platform was there for the visitors to dominate.
By contrast, the VPP is a demand response platform that manages load on the demand side to create capacity and other products for electric utilities.
Drogen predicts that the JOBS Act provision loosening advertising practices for hedge funds and buy-side institutions will have an unambiguously positive effect on the platform.
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There seem to be two schools of thought around Epic: one (recently discussed here by Bessemer VCs Kraus and Bhattacharyya) suggests essentially that the battle may be over, Epic seems to have won, and the smart money should go to companies that position themselves under, around, or on top of the Epic platform or (on the service side) who consult on Epic-related issues.
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While great for hammering out reviews and other documents, the platform still has some sizeable gaps on the social side.
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What it is, is a 16- by 14-inch aluminum platform with two 14-inch wheels on either side, and a scooter-style handlebar on a stem.
Of the total, 33 were believed to be suicides or attempted suicides, and another 54 were people struck on the tracks after being there for a variety of reasons, such as a deliberate leap off the platform to retrieve property or cross to the other side, or an accidental tumble in front of a train.
On the social side, the big news here is the addition of yet another platform for syncing your Evernote clips.
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You need to involve the side of design, arcitecture and art to create a hub and a platform.
Nothing quite matches Hong Kong from above, but it is difficult to get things wrong with mountains on one side, water on the other and skyscrapers in the middle to provide the platform.
The tourists lost their opening game against Japan's premier club side Suntory and struggled to beat a Select XV, but a solid forward platform paved the way for Shane Williams to score four tries in a 64-10 first Test win in Osaka.
"We are betting big on the cloud with our most successful product, and we are investing heavily both in the product engineering side and the physical infrastructure side, " Tim O'Brien, Microsoft's senior director of platform strategy, said last year when the company first unveiled a Web-based version of its Office software.
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