Simon says to expect 125 Supercenters to open this year, too.
Calder "has a ruthlessness that knows no boundaries, " Simon says.
"Journalists have become dispensable, " Mr Simon says soberly.
The list of ludicrous and bafflingly irrelevant orders I issue to intelligent young people on a daily basis is beyond the number I would expect to come out with whilst chairing a moderately lengthy game of "Simon says".
But Simon Anholt says advertising is just a tiny part of what nation branding is about.
But Simon Anholt says none of that matters when it comes to brand recognition.
Chief Petty Officer Simon Johnson says it's often very simple.
Democratic strategist Simon Rosenberg says it all backfired.
Team doctor Simon Kemp says fly-halves Jonny Wilkinson (ankle) and Olly Barkley (hip) should be fit for the match with Samoa, who will go into the game on the back of a shock defeat by Tonga.
"You can't imagine the show without Ryan, " says Simon Fuller, creator of the show.
"It is all about a personalised service, " says Simon Numphud of the AA hotel guide.
Advertising reliably pulls in visitors, says Simon Anholt, who advises governments on their international image.
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"We have found several munitions-related items, " says Simon Bonnell, the senior project engineer at Nord Stream.
Its chairman, Simon Beckett, says councils have been freezing or cutting payments to homes to save money.
The German banks are at last starting to face facts, says Simon Harris at Oliver Wyman, a consultancy.
"We'll find a material we like and do everything wrong with it until something comes out right, " says Simon.
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Behind this, says Simon Gaysford of London Economics, a consultancy, lie two things.
"There are no obvious neglected areas in picture frames any longer, " says Simon Edsor, a director of The Fine Art Society.
Fashion Week used to resemble a trade show more than a party, says Simon Doonan, creative ambassador-at-large for Barneys New York.
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"Certainly a 4 star in somewhere like Greece or Turkey I reckon would only be a 3 star in Spain, " says Simon.
Other fragments survive under Downing Street, says Simon Thurley of English Heritage.
Big data, big hype, says Simon Garland, chief strategist at Kx Systems, a specialist in high-performance databases and timeseries analysis widely used in finance.
Calder bought out his partner in 1991 after the two had a falling out, says Simon, who now runs YourMobile Group, a wireless entertainment company.
Asia's old guard is now "on notice that the game is no longer exclusively theirs, " says Simon Twiston Davies, chief executive of Kagan Asia Media.
"That's silly, " says Simon Cao, the chief technology guru at Avanex.
"I have invested in technology rather than rent, " says Simon, 49.
"The very first soccer whistles were made in 1884, " says Simon Topman, Acme's owner and a man with a clear passion for whistles and their history.
For the research on shift-working suggests that human beings are ill-adapted to working at night, says Simon Folkard, who studies shift-work from the University of Wales in Swansea.
More fundamentally, collecting small sums from millions of users is expensive, says Simon Levene of Accel Partners, a venture-capital firm that has investments in both Gameforge and Playfish.
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