The next step of value capture is that you have an intended value goal but actual delivery towards that value is simply ad hoc you have a logical plan to deliver value but it is not yet a proven model, and hence you may or may not actually derive value from it.
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We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.
Without the novelty of a CEO getting drowned out by his own product (with an in-joke to boot), this ad simply showed someone blowing off her real-world relatives for her more exciting friends doing more exciting things.
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Chief Executive TerrySemelTerry Semel and crew were simply trying to get TV ad buyers to think about shifting more of their ad budgets to the Net.
Chief Executive Terry Semel and crew were simply trying to get TV ad buyers to think about shifting more of their ad budgets to the Net.
But doing so will be more complex--both for Google and its customers--than simply crafting an effective AdWords text ad.
Chevy's biggest mistake, she said, was to invite consumers to actually create an ad rather than to simply tell their stories.
But doing so will be more complex--both for Google (nasdaq: GOOG - news - people ) and its customers--than simply crafting an effective AdWords text ad.
If enterprise software makes collaboration too difficult, users will simply go around the system and use ad hoc applications over which IT has no control.
But of course to advertisers who are selling things an ad being shown to someone who is actively seeking to buy something is much more valuable than an ad to someone who is simply searching for something.
In fact, understanding how consumers respond to an online ad is a lot harder than simply tallying up the number of people who click on it.
Simply put, there are few other digital ad channels that not only can so effectively reach a local community and also wear well when translated into the mobile and social formats.
Another ad, from 1979, was simply strange.
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"All cholesterol drugs simply aren't the same, " one ad intoned, according to the letter.
Lohan would also need to prove that the ad implied her endorsement and was not simply a parody, which is protected by law.
But to suggest, as the Obama campaign ad does, that Bain shuttered GST simply to make a profit betrays a total misunderstanding of the outside forces affecting all U.S. steel production.
Unlike Windows Live Messenger, Skype is a freemium model (and not ad-based), which in addition to simply consolidating the services is likely part of this strategy for Microsoft.
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He started simply, with a very targeted plan to reach device users through an ad on GeoCaching.com.
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To be sure, cookie technology does not prove perfect causality, but it provides a lot more transparency than simply tracking "click-through rates"--or running a print ad in a newspaper or magazine.
Back in 2007, if Newsweek management would have simply kept its cool, made some adjustments to the size of the rate base, ad prices and minor editorial adjustments, the magazine would be a lot smaller, but would be just fine today.
Additional natural warming can be explained by increased solar activity during the last four centuries, as well as simply being part of a natural and persistent warming recovery since the end of the Little Ice Age of AD 1300-1900.
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