Ultimately, Sinar Mas were accused of indulging in illegal deforestation that was pushing orangutans to extinction.

FORBES: How social media is changing the nature of green campaigns

Nestle was targeted for using Sinar Mas, the offending producer and supplier of palm oil in Indonesia.

FORBES: How social media is changing the nature of green campaigns

Indonesian papermaker Sinar Mas had entered India and was building a modern 100, 000-metric-ton-a-year factory for high-end coated paper.

FORBES: Companies, People, Ideas

Within weeks of the protest Nestle decided to disassociate itself from Sinar Mas.

FORBES: How social media is changing the nature of green campaigns

Greenpeace went on to target HSBC next for its investments in Sinar Mas.

FORBES: How social media is changing the nature of green campaigns

Indonesian companies such as Sinar Mas, a big palm-oil exporter, say the central bank has sounded them out on their readiness to do so.

ECONOMIST: The rise of Chindonesia

Part of the Sinar Mas wood-based empire, the Jakarta-based institution has grappled with another issue facing Asian banks in a changing industry: universal vs. niche banking.

CNN: The Asiaweek Financial 500

The NGO made fresh allegations: that SMART, a palm-oil producer, a member of the RSPO and a part of Sinar Mas, an Indonesian conglomerate, was involved in illegal deforestation and clearance of peatland.

ECONOMIST: The campaign against palm oil

Its suppliers included Sinar Mas.

ECONOMIST: The campaign against palm oil