He has a blog posting today where he goes through every single step in his process of trying to buy a ticket through the JetBlue website.

FORBES: Seth Godin creates mini communication and public relations crisis for JetBlue

One of the major benefits of this development is that it only adds a single step to the manufacturing process, meaning that this technique can be adapted to current cells rather rapidly.

FORBES: A More Efficient Solar Cell--Built By A Virus

Their discovery was a painstaking process: She had to purify samples down to a single microorganism, a step that took eight months.

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