The consumer has the option to engage if they want to, but it's not forcing them to sit through something they don't want.

BBC: Television finds salvation in the zombie apocalypse

Just don't interpret that to mean that you should sit through the movie.

CNN: Review: Darkness in 'Very Bad Things' nearly works

Mr. BRUNE: For years and years and years, so many decisions were arrived at musically through the members of the quartet, but they couldn't sit down for 20 minutes and arrive at equitable decisions involving their assets.

NPR: Audubon String Quartet Lawsuit Mixes Music, Business