Perhaps more importantly, this resource potential is a hop, skip and a jump away from the mega-demand centers along the coastal regions of the East Coast.
When the draw was made for the Champions League group stages at the end of August, Liverpool fans could have been forgiven for doing a little hop and a skip in glee.
Two weeks ago, Dish rolled out Auto Hop, a feature for its DISH DVR that lets users who subscribe automatically skip ads while watching recorded shows.